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Privacy Policy

Privacy Policy

When you supply your personal details to The 54 Clinic, they are stored and processed for three reasons:

  1. Medical necessity
    The 54 Clinic has a legal obligation to maintain medical notes in order to provide you with safe and appropriate treatment.

  2. Legitimate interest (GDPR Article 6(1)(f))
    The 54 Clinic needs to be able to contact you to confirm appointments or update you regarding matters relevant to your care.

  3. Consent-based communication
    With your consent, we may occasionally send health information, articles, advice or newsletters. You may withdraw this consent at any time.

Retention of Records

The 54 Clinic is legally required to retain your clinical records for 8 years after your most recent appointment (or until age 25 if you were treated as a minor).
After this period, you may request deletion of your records. If no request is made, records may be retained to support continuity of care if you return for treatment in the future.

Records may be held in paper or electronic form:

  • Paper notes are stored in locked filing cabinets within a locked premises.

  • Electronic notes are held within a GDPR-compliant medical records system, protected by secure passwords and encryption, in a closed digital system.

CCTV & Video Recording for Clinical Assessment

The 54 Clinic occasionally uses CCTV or video recording within treatment areas for the purpose of documenting clinical progress, observing changes following treatment, and improving the quality of care.

Where CCTV or video recording is used:

  1. It forms part of the clinical record, as it documents changes in mobility, pain expression, or functional movement before and after treatment.

  2. As clinical records, these recordings are not treated as standard “30-day CCTV” footage, but instead follow the same retention rules as all medical notes.

  3. Under GDPR and healthcare-record retention regulations, clinical video records must be kept for at least 8 years after the last appointment, or until the patient reaches age 25 (whichever is later).

  4. Recordings are stored securely, encrypted, and access is strictly limited to authorised clinical staff only.

  5. CCTV/video is never used for general surveillance, only for documented clinical benefit.

  6. Recordings will never be shared unless required by law or with the patient’s explicit written consent.

Patients are fully informed when CCTV/video is in use, and consent is obtained prior to recording. Consent may be withdrawn at any time, and recordings not required for medical purposes will then be deleted where legally permissible.

Access to Your Data

Your personal data will only be accessed by:

  • The medical records provider (for secure storage and processing).

  • Your treating practitioner at The 54 Clinic.

  • Locum practitioners, but only with your agreement.

  • Administrative personnel who may access contact information but never your clinical notes.

Your data is never shared with third parties without your written permission.

Cookie Policy

In addition, we may also track information provided to us by your browser or by our mobile application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you.  We use this information for, among other things, the operation of the Service, to maintain the quality of the Service, to provide general statistics regarding use of the Service and for other business purposes. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal Information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis.  The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. Persistent cookies can be removed by following your Internet browser help file directions. If you choose to disable cookies, some areas of the Service may not work properly.

Privacy Policy Changes

The 54 Clinic reserves the right to amend this Privacy Policy and our Terms of Use at any time.
If you have provided your email address, you consent to being notified of such changes by email.

Last Updated: [October 2023]

GDPR and Privacy Policy

European Union GDPR (General Data Protection Regulations)

The EU GDPR is designed to help all of us have more control over our personal data, and how is it used.

Who does the information GDPR apply to?

Data subjects, being all visitors and users of any website who are members of the European Union, and therefore who submit personal data. [replace name]  is the data processor and data controller of this site. You can find out more about this law here.

Privacy Policy

Effective from 25th May, 2018

This Privacy Policy sets out how we use and protect information that you may provide when you use this website.  Your privacy is protected and important to us. If you provide identifiable personal information it will only be used to help us fulfil your project requirements.

[replace name]  is the company who collects any personal data submitted through [replace url] 

We may update this policy periodically, please check this page to ensure that you are in agreement with any changes.

What We Collect

Personal information, basically any data that can be used to identify or contact you is collected so we can service your requirements.  This could include your name, business name, address details, email, telephone numbers, or information pertaining to your exhibition stand requirements. You may also at times be asked to leave a message about your enquiry or project brief. Websites also collect your IP address through the use of Cookies (find out more about cookies below).

If you opted-in to our mailing list, you may receive occasional emails on important updates or service information. You have the right to opt-out or and have any personal details removed at any time, please email [replace email address]

What We Do With The Information We Collect

Information is saved until the enquiry is dealt with, and then archived with the project or on cloud based systems if you are an ongoing client. We also retain your contact details and information in the emails you have sent, but you can request to have your personal details deleted at any time.

We will not sell, distribute, or lease your personal information to third parties unless we have your express permission, or are required by law to do so. We may use your personal information to send you relevant information about services we offer, or information you need as part of the services we offer.

Data Security

In our continued commitment to ensuring that your information is secure and to prevent unauthorised access or disclosure, we have suitable physical, electronic and managerial procedures in place to safeguard and secure the information we collect online.

  • Data is stored on a secure cloud-based server or on a secure, password protected computer with limited user access.
  • Sending information over the internet is generally not completely secure, and we can’t guarantee the security of your data while it’s in transit. Any data you send is at your own risk.
  • We have procedures including 2FA, passwords, restricted access and other security features in place to keep your data secure once we receive it.
  • [replace name]  will NEVER pass on your personal data to third parties without first getting your explicit consent.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes
  • If you have previously opted-in to a mailing list, or provided other information, you can find out what information we hold, and ask us to remove or not to use any of it, by writing to, or emailing [replace email address]
  • You may request details of personal information which we hold about you.
  • If you believe that any information we are holding on you is incorrect or incomplete, please write to, or email us as soon as possible at [replace email address]  We will promptly correct any information.

Google Analytics

User and Event Data Retention

User-level and event-level data associated with Google Analytics cookies is retained for 14 months and then automatically deleted.

IP Anonymization

I have implemented IP Anonymization, simply put, the last three digits of your IP address are set to zeros in memory shortly after being sent to the Analytics Collection Network. The full IP address is never retained, or written to disk.

Cookies

This site also uses Cookies, find out more or manage them here.